:root {
  --black: #0A1830;
  --white: #ffffff;
  --blue: #8BB0E9;
  --blue-hover: #A6C3EF;
  --blue-deep: #8BB0E9;
  --blue-ink: #3E6DB0;
  --blue-tint: #eef3fa;
  --paper-tint: #f5f8fc;
  --gray-900: #171717;
  --gray-600: #586170;
  --gray-300: #d4d4d8;
  --gray-200: #e2e8f0;

  --measure: 62ch;
  --radius-sm: 4px;
  --radius-md: 6px;
  --ease-out: cubic-bezier(0.16, 1, 0.3, 1);
  --header-h: 72px;
}

* { box-sizing: border-box; }

html {
  scroll-behavior: smooth;
  scroll-padding-top: calc(var(--header-h) + 8px);
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after {
    animation-duration: 0.01ms !important;
    animation-delay: 0s !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
    transition-delay: 0s !important;
    scroll-behavior: auto !important;
  }
}

body {
  margin: 0;
  background: var(--white);
  color: var(--black);
  font-family: 'Bricolage Grotesque', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  font-size: 16px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

::selection {
  background: var(--blue);
  color: var(--black);
}

::-webkit-scrollbar { width: 12px; }
::-webkit-scrollbar-track { background: var(--white); }
::-webkit-scrollbar-thumb {
  background: var(--gray-300);
  border-radius: 20px;
  border: 3px solid var(--white);
}
::-webkit-scrollbar-thumb:hover { background: var(--blue-deep); }

:focus-visible {
  outline: 2px solid var(--blue-deep);
  outline-offset: 3px;
  border-radius: 2px;
}

.para-quem :focus-visible,
.section-dark :focus-visible {
  outline-color: var(--blue);
}

a {
  color: inherit;
  text-decoration: none;
}

h1, h2, h3 {
  margin: 0;
  font-weight: 600;
  letter-spacing: -0.025em;
  line-height: 1.08;
  text-wrap: balance;
}

h1 { font-size: clamp(2.25rem, 1.6vw + 1.7rem, 3.4rem); }
h2 { font-size: clamp(1.875rem, 2.2vw + 1.1rem, 2.75rem); }
h3 { font-size: 1.125rem; font-weight: 700; letter-spacing: -0.01em; line-height: 1.2; }

p { margin: 0; }

.wrap {
  max-width: 1160px;
  margin: 0 auto;
  padding: 0 24px;
}

.skip-link {
  position: absolute;
  left: -9999px;
  top: 0;
  background: var(--black);
  color: var(--white);
  padding: 12px 20px;
  border-radius: 0 0 var(--radius-sm) 0;
  z-index: 100;
}
.skip-link:focus { left: 0; }

/* Buttons */

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  font-family: inherit;
  font-weight: 700;
  font-size: 0.9375rem;
  padding: 12px 22px;
  border-radius: var(--radius-sm);
  border: 1.5px solid transparent;
  cursor: pointer;
  transition: transform 0.15s var(--ease-out), background-color 0.15s var(--ease-out), border-color 0.15s var(--ease-out), box-shadow 0.15s var(--ease-out);
  white-space: nowrap;
}
.btn:active { transform: translateY(1px); }

.btn-primary {
  background: var(--blue);
  color: var(--black);
  border-color: var(--blue);
}
.btn-primary:hover {
  background: var(--blue-hover);
  border-color: var(--blue-hover);
  box-shadow: 0 6px 16px rgba(10, 24, 48, 0.28);
}

.btn-ghost {
  background: transparent;
  color: var(--black);
  border-color: var(--black);
}
.btn-ghost:hover {
  background: var(--black);
  color: var(--white);
}

.btn-large { padding: 15px 28px; font-size: 1rem; }
.btn-small { padding: 9px 18px; font-size: 0.875rem; }

/* Header */

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(255, 255, 255, 0.94);
  backdrop-filter: saturate(180%) blur(12px);
  border-bottom: 1px solid var(--gray-200);
}

.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: var(--header-h);
  gap: 24px;
}

.logo {
  display: inline-flex;
  align-items: center;
}

.logo-mark {
  height: 26px;
  width: auto;
  display: block;
}

.nav {
  display: flex;
  gap: 32px;
  margin-right: auto;
  margin-left: 48px;
  font-size: 0.9375rem;
  font-weight: 500;
}

.nav a {
  color: var(--gray-600);
  transition: color 0.15s var(--ease-out);
}
.nav a:hover { color: var(--black); }

.nav-toggle {
  display: none;
  flex-direction: column;
  justify-content: center;
  gap: 5px;
  width: 40px;
  height: 40px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 0;
}
.nav-toggle span {
  display: block;
  width: 22px;
  height: 2px;
  background: var(--black);
  transition: transform 0.2s var(--ease-out), opacity 0.2s var(--ease-out);
}
.nav-toggle[aria-expanded="true"] span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
.nav-toggle[aria-expanded="true"] span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

.nav-mobile {
  display: none;
  flex-direction: column;
  gap: 4px;
  padding: 8px 24px 24px;
  border-bottom: 1px solid var(--gray-200);
  background: var(--white);
}
.nav-mobile a {
  padding: 12px 4px;
  font-weight: 500;
  color: var(--black);
  border-bottom: 1px solid var(--gray-200);
}
.nav-mobile .btn { margin-top: 12px; color: var(--black); border-bottom: 1.5px solid var(--blue); }
.nav-mobile.is-open { display: flex; }

/* Hero */

.hero {
  position: relative;
  padding: 72px 0 88px;
  overflow: hidden;
  border-bottom: 1px solid var(--gray-200);
}

.hero::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(to right, rgba(91, 135, 189, 0.13) 1px, transparent 1px),
    linear-gradient(to bottom, rgba(91, 135, 189, 0.13) 1px, transparent 1px);
  background-size: 44px 44px;
  background-position: -1px -1px;
  -webkit-mask-image: linear-gradient(to bottom, #000 55%, transparent 100%);
  mask-image: linear-gradient(to bottom, #000 55%, transparent 100%);
  pointer-events: none;
}

.hero-grid {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1.08fr);
  gap: 48px;
  align-items: center;
}

.hero-inner h1 { margin-bottom: 24px; }

.hero-sub {
  font-size: 1.1875rem;
  color: var(--gray-600);
  max-width: 46ch;
  margin-bottom: 36px;
}

.hero-actions {
  display: flex;
  gap: 14px;
  flex-wrap: wrap;
  margin-bottom: 10px;
}

.hero-cta-note {
  font-size: 0.8125rem;
  color: var(--gray-600);
  margin-bottom: 24px;
}

.hero-note {
  display: flex;
  align-items: center;
  gap: 10px;
  font-size: 0.875rem;
  color: var(--gray-600);
}

.dot {
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--blue-deep);
  flex-shrink: 0;
}

/* Mockup do hero: um site de clínica no notebook e no celular */

.mockup {
  position: relative;
  margin: 0;
  min-width: 0;
  container-type: inline-size;
  padding-bottom: 7cqw;
}

.mockup figcaption {
  margin-top: 14px;
  max-width: 58%;
  font-size: 0.8125rem;
  color: var(--gray-600);
}

.mk-laptop {
  width: 100%;
  background: #fff;
  border-radius: 1.4cqw;
  overflow: hidden;
  box-shadow: 0 0 0 1px rgba(10, 24, 48, 0.08), 0 3cqw 6cqw -2cqw rgba(10, 24, 48, 0.28);
}

.mk-bar {
  display: flex;
  align-items: center;
  gap: 0.8cqw;
  padding: 1.3cqw 1.8cqw;
  background: #eef1f5;
}
.mk-bar span { width: 1.1cqw; height: 1.1cqw; border-radius: 50%; background: #c8d0dc; }
.mk-bar i {
  flex: 1;
  max-width: 46%;
  margin-left: 2cqw;
  height: 2.8cqw;
  padding: 0 1.4cqw;
  display: flex;
  align-items: center;
  background: #fff;
  border-radius: 1.4cqw;
  font-style: normal;
  font-size: 1.35cqw;
  color: #6b7280;
}

.mk-nav {
  display: flex;
  align-items: center;
  gap: 2.4cqw;
  padding: 1.8cqw 2.8cqw;
  border-bottom: 1px solid #eef1f5;
  font-size: 1.6cqw;
  color: #374151;
}
.mk-nav b { margin-right: auto; font-size: 2.3cqw; font-weight: 600; color: #0A1830; letter-spacing: -0.02em; }
.mk-nav em {
  font-style: normal;
  font-weight: 700;
  color: #fff;
  background: var(--blue-deep);
  padding: 0.9cqw 1.8cqw;
  border-radius: 0.7cqw;
}

.mk-hero {
  display: grid;
  grid-template-columns: 1fr 1.08fr;
  gap: 2.2cqw;
  align-items: center;
  padding: 2.8cqw;
}
.mk-title {
  margin: 0 0 1.2cqw;
  font-size: 3.6cqw;
  line-height: 1.08;
  font-weight: 600;
  letter-spacing: -0.02em;
  color: #0A1830;
}
.mk-text { margin: 0 0 2cqw; font-size: 1.85cqw; line-height: 1.45; color: #4b5563; }
.mk-btn {
  display: inline-block;
  padding: 1.3cqw 2.4cqw;
  font-size: 1.75cqw;
  font-weight: 700;
  color: #fff;
  background: var(--blue-deep);
  border-radius: 0.7cqw;
}
.mk-hero img {
  display: block;
  width: 100%;
  height: auto;
  aspect-ratio: 3 / 2;
  object-fit: cover;
  border-radius: 1.2cqw;
}

.mk-cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.6cqw;
  padding: 0 24cqw 2.8cqw 2.8cqw;
}
.mk-cards div {
  padding: 1.5cqw 1.7cqw;
  background: #f5f8fb;
  border: 1px solid #e4e9f0;
  border-radius: 1cqw;
}
.mk-cards strong { display: block; font-size: 1.95cqw; color: #0A1830; }
.mk-cards span { font-size: 1.6cqw; color: #6b7280; }

.mk-phone {
  position: absolute;
  right: -1.5cqw;
  bottom: 5.5cqw;
  width: 25cqw;
  aspect-ratio: 9 / 18.4;
  padding: 0.9cqw;
  background: #0A1830;
  border-radius: 3.4cqw;
  box-shadow: 0 3cqw 5cqw -1.5cqw rgba(10, 24, 48, 0.45);
}
.mk-screen {
  height: 100%;
  overflow: hidden;
  display: flex;
  flex-direction: column;
  background: #fff;
  border-radius: 2.6cqw;
}
.mk-pnav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 2.2cqw 1.8cqw 1.4cqw;
}
.mk-pnav b { font-size: 1.85cqw; font-weight: 600; color: #0A1830; letter-spacing: -0.02em; }
.mk-pnav i { width: 2cqw; height: 1.3cqw; border-block: 0.28cqw solid #0A1830; position: relative; }
.mk-pnav i::after { content: ""; position: absolute; left: 0; right: 0; top: 50%; height: 0.28cqw; background: #0A1830; transform: translateY(-50%); }
.mk-screen img { display: block; width: 100%; height: 19cqw; object-fit: cover; object-position: center 20%; }
.mk-ptitle {
  margin: 1.8cqw 2cqw 1.2cqw;
  font-size: 2.4cqw;
  line-height: 1.15;
  font-weight: 600;
  color: #0A1830;
}
.mk-pbtn {
  margin: 0 2cqw;
  padding: 1.3cqw 0;
  text-align: center;
  font-size: 1.65cqw;
  font-weight: 700;
  color: #fff;
  background: var(--blue-deep);
  border-radius: 0.8cqw;
}

svg .ln {
  fill: none;
  stroke: var(--blue-deep);
  stroke-width: 1.5;
  stroke-linecap: round;
  stroke-linejoin: round;
}
svg .ln-strong { stroke-width: 2.4; stroke: var(--blue-ink); }

.fill-in { fill: var(--blue); }

svg .tx {
  font-family: 'Bricolage Grotesque', sans-serif;
  font-size: 17px;
  font-weight: 600;
  fill: var(--blue-ink);
}
svg .tx-b {
  font-size: 15px;
  font-weight: 600;
  fill: var(--black);
}

.janela svg text { font-family: 'Bricolage Grotesque', sans-serif; }
.janela svg .sv-h { font-size: 14px; font-weight: 600; fill: var(--black); }
.janela svg .sv-s { font-size: 9px; font-weight: 500; fill: var(--gray-600); }
.janela svg .sv-n { font-size: 8.5px; font-weight: 600; fill: var(--gray-600); }
.janela svg .sv-t { font-size: 9px; font-weight: 700; fill: var(--black); }

/* Hero em trio: site, perfil e anúncio */

.mockup-trio { padding-bottom: 30cqw; padding-top: 3cqw; align-self: center; }
.mockup-trio .mk-laptop { width: 90%; margin-left: auto; }
.mk-shot { display: block; width: 100%; height: auto; }
.mockup-trio .mk-phone { left: -1cqw; right: auto; top: 46cqw; bottom: auto; width: 25cqw; aspect-ratio: auto; z-index: 2; }
.mockup-trio .mk-screen { height: auto; display: block; }
.mockup-trio .mk-screen img { height: auto; object-fit: initial; }
.mk-ad { position: absolute; right: -2cqw; top: 54cqw; width: 30cqw; border-radius: 2.2cqw; background: #fff; box-shadow: 0 0 0 1px rgba(10,24,48,.08), 0 3cqw 5cqw -1.5cqw rgba(10,24,48,.4); z-index: 3; }
.mk-ad img { display: block; width: 100%; height: auto; border-radius: 2.2cqw; }
.mk-chip { position: absolute; z-index: 4; display: inline-flex; align-items: center; gap: 0.9cqw; padding: 1cqw 1.8cqw; background: var(--black); color: var(--white); border-radius: 999px; font-size: max(11px, 2.1cqw); font-weight: 700; white-space: nowrap; box-shadow: 0 1.4cqw 2.4cqw -1cqw rgba(10,24,48,.45); }
.mk-chip::before { content: ""; width: 1.2cqw; height: 1.2cqw; min-width: 7px; min-height: 7px; border-radius: 50%; background: var(--blue); }
.mk-chip-site { top: 5.5cqw; right: 4cqw; }
.mk-phone .mk-chip { top: -2.4cqw; left: 3cqw; }
.mk-ad .mk-chip { top: -2.6cqw; right: 3cqw; }
.mockup-trio figcaption { position: absolute; left: 28cqw; top: 76cqw; bottom: auto; max-width: 34cqw; margin: 0; }

/* Entrada do mockup: notebook e depois o celular, uma vez ao carregar */

.js .mk-laptop,
.js .mk-phone,
.js .mk-ad {
  opacity: 0;
  transform: translateY(18px);
}
.hero-grid.is-ready .mk-laptop {
  animation: hero-in 0.8s var(--ease-out) 0.15s forwards;
}
.hero-grid.is-ready .mk-phone {
  animation: hero-in 0.8s var(--ease-out) 0.5s forwards;
}
.hero-grid.is-ready .mk-ad {
  animation: hero-in 0.8s var(--ease-out) 0.75s forwards;
}

/* Entrada do texto do hero */

.js .hero-inner > * {
  opacity: 0;
  transform: translateY(14px);
}
.hero-grid.is-ready .hero-inner > * {
  animation: hero-in 0.7s var(--ease-out) forwards;
}
.hero-grid.is-ready .hero-inner > *:nth-child(1) { animation-delay: 0.04s; }
.hero-grid.is-ready .hero-inner > *:nth-child(2) { animation-delay: 0.13s; }
.hero-grid.is-ready .hero-inner > *:nth-child(3) { animation-delay: 0.22s; }
.hero-grid.is-ready .hero-inner > *:nth-child(4) { animation-delay: 0.3s; }

@keyframes hero-in {
  to { opacity: 1; transform: translateY(0); }
}

/* Pra quem */

.para-quem {
  background: var(--black);
  color: var(--white);
  padding: 64px 0 72px;
}

.para-quem-intro {
  font-size: 1.0625rem;
  color: var(--gray-300);
  margin-bottom: 20px;
}

.para-quem-lista {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-wrap: wrap;
  gap: 4px 0;
  font-weight: 500;
  font-size: clamp(1.875rem, 4.3vw, 3.25rem);
  letter-spacing: -0.03em;
  line-height: 1.15;
}

.para-quem-lista li:not(:last-child)::after {
  content: "/";
  color: var(--blue);
  font-weight: 300;
  margin: 0 0.35em;
}

.para-quem-lista .seu { color: var(--blue); margin-left: 0.3em; font-family: 'Newsreader', Georgia, serif; font-style: italic; font-weight: 400; }

.para-quem-lista .fim { white-space: nowrap; }

.para-quem-lista .quebra {
  flex-basis: 100%;
  width: 0;
  height: 0;
  margin: 0;
  padding: 0;
}

.para-quem-lista li.quebra::after,
.para-quem-lista li.sem-barra::after { content: none; }

/* Sections */

.section { padding: 104px 0; }
.section-tint { background: var(--paper-tint); border-top: 1px solid var(--gray-200); border-bottom: 1px solid var(--gray-200); }
.section h2 { margin-bottom: 16px; }

.section-lead {
  font-size: 1.0625rem;
  color: var(--gray-600);
  max-width: var(--measure);
}

.split {
  display: grid;
  grid-template-columns: minmax(0, 5fr) minmax(0, 7fr);
  gap: 72px;
  align-items: start;
}

.split-head {
  position: sticky;
  top: calc(var(--header-h) + 32px);
}

/* Itens (o que eu faço) */

.itens {
  list-style: none;
  margin: 0;
  padding: 0;
  border-bottom: 1px solid var(--black);
}

.item {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr);
  gap: 32px;
  padding: 32px 0;
  border-top: 1px solid var(--black);
}

.item h3 {
  font-size: 1.5rem;
  font-weight: 600;
  letter-spacing: -0.02em;
}

.item p { color: var(--gray-600); font-size: 1rem; }

/* Exemplos */

.exemplos-head { margin-bottom: 56px; }
.exemplos-head .section-lead { max-width: 64ch; }

.exemplos {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 32px;
}

.exemplo { margin: 0; }

.janela {
  background: var(--white);
  border-radius: var(--radius-md);
  padding: 10px;
  border: 1px solid var(--gray-200);
  transition: transform 0.25s var(--ease-out), box-shadow 0.25s var(--ease-out), border-color 0.25s var(--ease-out);
}
.exemplo:hover .janela {
  transform: translateY(-4px);
  border-color: var(--blue-deep);
  box-shadow: 0 14px 28px -12px rgba(10, 24, 48, 0.18);
}

.janela svg { display: block; width: 100%; height: auto; }

.janela-foto { padding: 0; overflow: hidden; }
.janela-bar { display: flex; gap: 6px; padding: 9px 12px; border-bottom: 1px solid var(--gray-200); background: var(--white); }
.janela-bar i { width: 8px; height: 8px; border-radius: 50%; border: 1px solid var(--gray-300); }
.janela-foto img { display: block; width: 100%; height: auto; aspect-ratio: 16 / 10; object-fit: cover; object-position: top; }
.exemplos { row-gap: 56px; }


.exemplo figcaption { padding-top: 20px; }
.exemplo h3 { font-size: 1.25rem; font-weight: 600; margin-bottom: 6px; }
.exemplo p { color: var(--gray-600); font-size: 0.9375rem; max-width: 34ch; }

.exemplo-tags {
  list-style: none;
  margin: 16px 0 0;
  padding: 0;
  display: flex;
  flex-wrap: wrap;
  gap: 6px;
}
.exemplo-tags li {
  font-size: 0.75rem;
  font-weight: 600;
  color: var(--gray-600);
  background: var(--white);
  border: 1px solid var(--gray-200);
  border-radius: var(--radius-sm);
  padding: 4px 10px;
}

/* Site (etapas) */

.site-actions { margin-top: 64px; }

.section-dark {
  background: var(--black);
  color: var(--white);
}
.section-dark .section-lead { color: var(--gray-300); margin-bottom: 72px; }

.etapas {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 40px;
}

.etapa {
  position: relative;
  padding-top: 84px;
}

.etapa::before {
  content: "";
  position: absolute;
  top: 22px;
  left: 0;
  right: -40px;
  height: 1px;
  background: rgba(175, 200, 230, 0.45);
  transform-origin: left center;
}
.etapa:last-child::before { right: 0; }

.js .etapa::before { transform: scaleX(0); }
.js .etapas.is-in .etapa::before {
  transform: scaleX(1);
  transition: transform 1.1s var(--ease-out);
  transition-delay: calc(var(--n, 0) * 0.3s);
}

.etapa-no {
  position: absolute;
  top: 0;
  left: 0;
  width: 44px;
  height: 44px;
  display: flex;
  align-items: center;
  justify-content: center;
  border: 1.5px solid var(--blue);
  border-radius: 50%;
  background: var(--black);
  color: var(--blue);
  font-weight: 600;
  font-size: 1rem;
  font-variant-numeric: tabular-nums;
}

.etapa-fase {
  position: absolute;
  top: 12px;
  left: 62px;
  padding: 0 12px 0 0;
  background: var(--black);
  color: var(--blue);
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  line-height: 20px;
}

.etapa h3 { font-size: 1.375rem; font-weight: 600; margin-bottom: 10px; }
.etapa p { color: var(--gray-300); font-size: 0.9375rem; max-width: 34ch; }

/* Por que */

.porque-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(0, 0.9fr);
  gap: 72px;
  align-items: start;
}

.porque-text .section-lead { margin-bottom: 32px; }

.lista-check {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 14px;
}

.lista-check li {
  position: relative;
  padding-left: 30px;
  font-size: 1rem;
  color: var(--gray-900);
}

.lista-check li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 4px;
  width: 17px;
  height: 17px;
  border-radius: 50%;
  background: var(--blue-tint);
  border: 1.5px solid var(--blue-deep);
}

.lista-check li::after {
  content: "";
  position: absolute;
  left: 5px;
  top: 9px;
  width: 7px;
  height: 4px;
  border-left: 1.5px solid var(--blue-deep);
  border-bottom: 1.5px solid var(--blue-deep);
  transform: rotate(-45deg);
}

.porque-card {
  margin: 0;
  background: var(--black);
  color: var(--white);
  border-radius: var(--radius-md);
  padding: 44px 40px 36px;
  position: relative;
}

.porque-card::before {
  content: "";
  display: block;
  width: 48px;
  height: 2px;
  background: var(--blue);
  margin-bottom: 28px;
}

.porque-label {
  font-size: 0.75rem;
  color: var(--blue);
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin-bottom: 16px;
}

.porque-quote {
  font-size: 1.1875rem;
  line-height: 1.55;
  margin-bottom: 24px;
}

.porque-assinatura {
  font-size: 0.875rem;
  color: var(--blue);
  font-weight: 600;
  letter-spacing: 0.02em;
}

/* FAQ */

.faq details {
  border-top: 1px solid var(--black);
}
.faq details:last-child {
  border-bottom: 1px solid var(--black);
}

.faq summary {
  list-style: none;
  cursor: pointer;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 24px 0;
  font-size: 1.125rem;
  font-weight: 700;
  letter-spacing: -0.01em;
  transition: color 0.15s var(--ease-out);
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary:hover { color: var(--blue-ink); }

.faq summary::after {
  content: "";
  flex-shrink: 0;
  width: 14px;
  height: 14px;
  background:
    linear-gradient(var(--blue-ink), var(--blue-ink)) center / 100% 2px no-repeat,
    linear-gradient(var(--blue-ink), var(--blue-ink)) center / 2px 100% no-repeat;
  transition: transform 0.25s var(--ease-out);
}
.faq details[open] summary::after { transform: rotate(45deg); }

.faq details p {
  padding: 0 40px 26px 0;
  color: var(--gray-600);
  max-width: 54ch;
  animation: fade-faq 0.35s var(--ease-out);
}

@keyframes fade-faq { from { opacity: 0; } to { opacity: 1; } }

/* Contato / CTA */

.section-cta {
  position: relative;
  text-align: center;
  overflow: hidden;
}

.section-cta::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(to right, rgba(91, 135, 189, 0.13) 1px, transparent 1px),
    linear-gradient(to bottom, rgba(91, 135, 189, 0.13) 1px, transparent 1px);
  background-size: 44px 44px;
  background-position: -1px -1px;
  -webkit-mask-image: radial-gradient(ellipse 70% 80% at 50% 50%, #000 30%, transparent 100%);
  mask-image: radial-gradient(ellipse 70% 80% at 50% 50%, #000 30%, transparent 100%);
  pointer-events: none;
}

.cta-inner {
  position: relative;
  max-width: 720px;
}

.cta-inner h2 { margin-bottom: 16px; font-size: clamp(2rem, 3vw + 1rem, 3.25rem); }
.cta-inner .section-lead { margin: 0 auto 36px; }
.cta-inner .btn { margin-bottom: 24px; }

.contato-nota { justify-content: center; }

/* Footer */

.site-footer {
  background: var(--blue-tint);
  color: var(--gray-600);
  border-top: 1px solid var(--gray-200);
  padding: 64px 0 28px;
  font-size: 0.9375rem;
}

.footer-top {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  gap: 48px;
  padding-bottom: 48px;
  border-bottom: 1px solid var(--gray-200);
}

.footer-brand p { margin-top: 18px; max-width: 34ch; line-height: 1.6; }
.logo-footer .logo-mark { height: 26px; }

.footer-titulo {
  margin: 0 0 18px;
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--black);
}

.footer-contato ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 16px; }
.footer-contato li { display: flex; align-items: center; gap: 14px; }
.footer-contato svg {
  flex: none;
  width: 38px;
  height: 38px;
  padding: 9px;
  border: 1px solid var(--gray-200);
  background: var(--white);
  border-radius: 50%;
  fill: none;
  stroke: var(--black);
  stroke-width: 1.6;
  stroke-linecap: round;
  stroke-linejoin: round;
}
.footer-contato li span { display: block; font-size: 0.75rem; color: var(--gray-600); margin-bottom: 1px; }
.footer-contato a { color: var(--black); text-decoration: none; overflow-wrap: anywhere; }
.footer-contato a:hover,
.footer-contato a:focus-visible { color: var(--blue-ink); }

.footer-bottom {
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 8px 24px;
  padding-top: 24px;
  font-size: 0.8125rem;
  color: var(--gray-600);
}

@media (max-width: 720px) {
  .footer-top { grid-template-columns: 1fr; gap: 40px; }
}

/* Entrada do bloco de etapas */

.js .etapa-no,
.js .etapa-fase { opacity: 0; }
.js .etapas.is-in .etapa-no,
.js .etapas.is-in .etapa-fase {
  opacity: 1;
  transition: opacity 0.5s var(--ease-out);
  transition-delay: calc(var(--n, 0) * 0.3s);
}

/* Responsive */

/* Serviços */

.servicos .item { grid-template-columns: 56px minmax(0, 1fr); gap: 24px; padding: 34px 0; }
.item-no { font-weight: 600; font-size: 0.9375rem; color: var(--blue-ink); padding-top: 6px; }
.servicos .item h3 { margin-bottom: 8px; }
.item-tags { list-style: none; margin: 16px 0 0; padding: 0; display: flex; flex-wrap: wrap; gap: 8px; }
.item-tags li { font-size: 0.8125rem; font-weight: 600; padding: 5px 11px; border: 1px solid var(--gray-200); border-radius: 999px; color: var(--gray-900); background: var(--white); }
.item-combo { background: var(--black); color: var(--white); padding-left: 24px !important; padding-right: 24px !important; border-top-color: var(--black) !important; border-radius: var(--radius-md); margin-top: 18px; }
.item-combo .item-no { color: var(--blue); }
.item-combo p { color: var(--gray-300) !important; }

/* Marketing */

.marketing { overflow: hidden; }
.mkt-grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 80px; align-items: center; }
.mkt-passos { list-style: none; counter-reset: p; margin: 36px 0 0; padding: 0; border-top: 1px solid var(--black); }
.mkt-passos li { counter-increment: p; display: grid; grid-template-columns: 40px minmax(0, 180px) minmax(0, 1fr); gap: 16px; padding: 20px 0; border-bottom: 1px solid var(--gray-200); align-items: baseline; }
.mkt-passos li::before { content: counter(p, decimal-leading-zero); font-weight: 600; font-size: 0.875rem; color: var(--blue-ink); }
.mkt-passos b { font-weight: 600; font-size: 1.0625rem; }
.mkt-passos span { color: var(--gray-600); font-size: 0.975rem; }
.mkt-actions { margin-top: 36px; }

.perfil { position: relative; margin: 0; display: flex; justify-content: center; padding: 10px 0 40px; }
.perfil-phone { width: 330px; max-width: 100%; background: var(--white); border: 9px solid var(--black); border-radius: 38px; padding: 18px 14px 14px; box-shadow: 0 40px 70px -40px rgba(10,24,48,.45); position: relative; z-index: 1; }
.pf-top { display: flex; justify-content: space-between; align-items: center; font-weight: 700; font-size: 0.875rem; padding: 0 4px 12px; }
.pf-top i { width: 16px; height: 2px; background: var(--black); box-shadow: 0 5px 0 var(--black), 0 -5px 0 var(--black); }
.pf-head { display: flex; align-items: center; gap: 16px; padding: 0 4px; }
.pf-avatar { flex: none; width: 64px; height: 64px; border-radius: 50%; display: grid; place-items: center; background: #14324f; color: #fff; font-weight: 600; font-size: 1.05rem; box-shadow: 0 0 0 2px #fff, 0 0 0 3.5px #2a8c86; }
.pf-stats { display: flex; gap: 14px; margin: 0; flex: 1; justify-content: space-around; }
.pf-stats div { text-align: center; }
.pf-stats dt { font-weight: 600; font-size: 0.95rem; }
.pf-stats dd { margin: 0; font-size: 0.6875rem; color: var(--gray-600); }
.pf-bio { display: grid; gap: 2px; font-size: 0.75rem; line-height: 1.4; padding: 12px 4px 0; }
.pf-bio b { font-size: 0.8125rem; }
.pf-link { color: #2a6f8c; font-weight: 600; }
.pf-hl { list-style: none; margin: 14px 0 12px; padding: 0 2px; display: flex; justify-content: space-between; }
.pf-hl li { display: grid; justify-items: center; gap: 5px; font-size: 0.625rem; color: var(--gray-900); width: 54px; text-align: center; }
.pf-ring { width: 50px; height: 50px; border-radius: 50%; border: 1.5px solid var(--gray-300); padding: 3px; display: block; }
.pf-ring svg { width: 100%; height: 100%; border-radius: 50%; background: #14324f; padding: 10px; fill: none; stroke: #fff; stroke-width: 1.7; stroke-linecap: round; stroke-linejoin: round; }
.pf-grid { list-style: none; margin: 0 -14px -14px; padding: 0; display: grid; grid-template-columns: repeat(3, 1fr); gap: 2px; border-radius: 0 0 28px 28px; overflow: hidden; }
.pf-grid li { aspect-ratio: 4 / 5; padding: 9px 8px; display: flex; flex-direction: column; justify-content: space-between; font-size: 0.625rem; line-height: 1.2; font-weight: 700; }
.pf-grid small { font-size: 0.5rem; letter-spacing: .08em; text-transform: uppercase; font-weight: 700; opacity: .92; }
.t-dark { background: #14324f; color: #fff; }
.t-paper { background: #f1ede6; color: #14324f; }
.t-teal { background: #1d6b66; color: #fff; }

.pf-slide { position: absolute; z-index: 2; left: calc(50% - 345px); bottom: 56px; width: 200px; aspect-ratio: 4 / 5; background: #14324f; color: #fff; border-radius: 10px; padding: 18px 16px; display: flex; flex-direction: column; justify-content: space-between; box-shadow: 0 30px 50px -28px rgba(10,24,48,.6); transform: rotate(-4deg); }
.pf-slide small { font-size: 0.6875rem; opacity: .7; }
.pf-slide b { font-weight: 600; font-size: 1.125rem; line-height: 1.15; letter-spacing: -0.01em; }
.pf-dots { display: flex; gap: 5px; }
.pf-dots i { width: 6px; height: 6px; border-radius: 50%; background: rgba(255,255,255,.35); }
.pf-dots i:first-child { background: #fff; width: 16px; border-radius: 3px; }
.perfil figcaption { position: absolute; bottom: 0; left: 0; right: 0; text-align: center; font-size: 0.8125rem; color: var(--gray-600); }

/* Tráfego pago */

.anuncio { position: relative; margin: 0; display: flex; justify-content: flex-start; padding: 10px 0 40px; }
.ad-card { width: 340px; max-width: 100%; background: var(--white); border: 1px solid var(--gray-200); border-radius: 14px; overflow: hidden; box-shadow: 0 40px 70px -40px rgba(10,24,48,.35); position: relative; z-index: 1; }
.ad-top { display: flex; align-items: center; gap: 10px; padding: 14px 14px 10px; }
.ad-top b { display: block; font-size: 0.875rem; }
.ad-top small { font-size: 0.6875rem; color: var(--gray-600); }
.ad-avatar { width: 36px; height: 36px; font-size: 0.75rem; box-shadow: none; }
.ad-copy { margin: 0; padding: 0 14px 12px; font-size: 0.8125rem; line-height: 1.45; }
.ad-card img { display: block; width: 100%; height: 230px; object-fit: cover; }
.ad-cta { display: flex; justify-content: space-between; align-items: center; gap: 10px; padding: 12px 14px; background: var(--paper-tint); border-top: 1px solid var(--gray-200); font-size: 0.75rem; }
.ad-cta b { background: #14324f; color: #fff; padding: 8px 12px; border-radius: 6px; font-size: 0.75rem; white-space: nowrap; }
.ad-painel { position: absolute; z-index: 2; right: 0; bottom: 120px; width: 220px; background: var(--black); color: var(--white); border-radius: 10px; padding: 16px; box-shadow: 0 30px 50px -28px rgba(10,24,48,.6); transform: rotate(3deg); }
.ad-painel-h { margin: 0 0 14px; font-size: 0.75rem; font-weight: 700; color: var(--gray-300); }
.ad-bars { display: flex; align-items: end; gap: 6px; height: 70px; border-bottom: 1px solid rgba(255,255,255,.18); padding-bottom: 2px; }
.ad-bars span { flex: 1; height: calc(var(--v) * 100%); background: rgba(175,200,230,.35); border-radius: 3px 3px 0 0; }
.ad-bars span:last-child { background: var(--blue); }
.ad-kpis { list-style: none; margin: 12px 0 0; padding: 0; display: grid; gap: 8px; }
.ad-kpis small { display: block; font-size: 0.625rem; text-transform: uppercase; letter-spacing: .08em; color: var(--gray-300); }
.ad-kpis b { font-size: 0.8125rem; }
.anuncio figcaption { position: absolute; bottom: 0; left: 0; right: 0; text-align: left; font-size: 0.8125rem; color: var(--gray-600); }

@media (max-width: 1000px) {
  .trafego .mkt-text { order: -1; }
  .anuncio { justify-content: center; }
  .ad-painel { right: calc(50% - 280px); }
  .anuncio figcaption { text-align: center; }
  .mkt-grid { grid-template-columns: 1fr; gap: 56px; }
  .pf-slide { left: calc(50% - 250px); }
  .hero-grid { grid-template-columns: 1fr; gap: 48px; }
  .hero-sub { max-width: 52ch; }
  .split { grid-template-columns: 1fr; gap: 40px; }
  .split-head { position: static; }
  .exemplos { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .etapas { grid-template-columns: 1fr; gap: 48px; max-width: 520px; }
  .etapa::before, .etapa:last-child::before { right: 0; }
  .porque-grid { grid-template-columns: 1fr; gap: 48px; }
}

@media (max-width: 720px) {
  .nav { display: none; }
  .header-inner .btn-small { display: none; }
  .nav-toggle { display: flex; }
  .hero { padding: 48px 0 64px; }
  .section { padding: 72px 0; }
  .para-quem { padding: 48px 0 56px; }
  .item { grid-template-columns: 1fr; gap: 10px; padding: 26px 0; }
  .hero-sub { max-width: none; }
  .porque-card { padding: 36px 26px 28px; }
  .faq details p { padding-right: 0; }
  .exemplos { grid-template-columns: 1fr; row-gap: 44px; }
  .servicos .item { grid-template-columns: 1fr; gap: 8px; }
  .item-combo { padding-left: 20px !important; padding-right: 20px !important; }
  .mkt-passos li { grid-template-columns: 34px minmax(0, 1fr); }
  .mkt-passos span { grid-column: 2; }
  .pf-slide { display: none; }
  .ad-painel { position: relative; right: auto; bottom: auto; transform: none; width: 100%; max-width: 340px; margin: 16px auto 0; }
  .anuncio { flex-direction: column; align-items: center; padding-bottom: 36px; }
  .mkt-actions .btn { width: 100%; justify-content: center; }
}


/* ===== Estilo editorial-tecnológico (Bricolage + Newsreader) ===== */

h1, h2 { font-weight: 500; }
h1 { font-size: clamp(2.6rem, 3.4vw + 1.2rem, 4.6rem); letter-spacing: -0.045em; line-height: 1.0; }
h2 { font-size: clamp(2.1rem, 2.4vw + 1.1rem, 3.4rem); letter-spacing: -0.04em; line-height: 1.04; }
h3 { font-weight: 600; letter-spacing: -0.02em; }

em.it {
  font-family: 'Newsreader', Georgia, serif;
  font-style: italic;
  font-weight: 400;
  letter-spacing: -0.02em;
}

.hero-sub,
.section-lead,
.porque-quote {
  font-family: 'Newsreader', Georgia, serif;
  font-weight: 300;
  font-size: 1.25rem;
  line-height: 1.55;
  letter-spacing: -0.005em;
}
.hero-sub { font-size: 1.375rem; }

.btn { border-radius: 999px; font-weight: 600; }
.btn-large { padding: 15px 30px; }
.mk-chip { font-weight: 600; }

/* Entrada suave dos blocos ao rolar */
.js .rv { opacity: 0; transform: translateY(26px); transition: opacity 0.9s var(--ease-out), transform 0.9s var(--ease-out); }
.js .rv.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  .js .rv { opacity: 1; transform: none; transition: none; }
}


/* Compromissos em números */
.compromissos { margin: 0; display: grid; grid-template-columns: 1fr 1fr; border-top: 1px solid var(--black); }
.compromissos > div { padding: 22px 24px 24px 0; border-bottom: 1px solid var(--gray-200); }
.compromissos > div:nth-child(odd) { border-right: 1px solid var(--gray-200); }
.compromissos > div:nth-child(even) { padding-left: 24px; padding-right: 0; }
.compromissos dt { font-size: 2.6rem; font-weight: 500; letter-spacing: -0.04em; line-height: 1; color: var(--black); }
.compromissos dt em.it { font-size: 1.12em; }
.compromissos dd { margin: 10px 0 0; color: var(--gray-600); font-size: 0.975rem; line-height: 1.5; }

/* Faixa do diagnóstico gratuito */
.diagnostico { background: var(--black); color: var(--white); padding: 96px 0; }
.diag-grid { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr); gap: 72px; align-items: center; }
.diag-tag { display: inline-block; font-size: 0.75rem; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase; color: var(--blue); }
.diagnostico h2 { color: var(--white); margin: 14px 0 18px; }
.diagnostico .section-lead { color: var(--gray-300); }
.diag-actions { margin-top: 32px; display: flex; flex-wrap: wrap; align-items: center; gap: 14px 22px; }
.diag-actions small { color: var(--gray-300); font-size: 0.875rem; }
.diag-lista { list-style: none; margin: 0; padding: 0; border-top: 1px solid rgba(255,255,255,.18); }
.diag-lista li { display: grid; grid-template-columns: 48px 1fr; gap: 16px; padding: 22px 0; border-bottom: 1px solid rgba(255,255,255,.12); }
.diag-lista span { font-family: 'Newsreader', Georgia, serif; font-style: italic; font-size: 1.6rem; color: var(--blue); line-height: 1; }
.diag-lista b { display: block; font-weight: 600; font-size: 1.125rem; letter-spacing: -0.01em; }
.diag-lista p { margin: 4px 0 0; color: var(--gray-300); font-size: 0.95rem; }

@media (max-width: 1000px) {
  .diag-grid { grid-template-columns: 1fr; gap: 44px; }
}
@media (max-width: 720px) {
  .diagnostico { padding: 72px 0; }
  .compromissos dt { font-size: 2.1rem; }
  .compromissos > div { padding-right: 14px; }
  .compromissos > div:nth-child(even) { padding-left: 14px; }
}

.compromissos .conta { font-variant-numeric: tabular-nums; display: inline-block; min-width: 2.2ch; text-align: right; }


/* Elementos flutuantes: selo e WhatsApp */
.selo-aico {
  position: fixed; left: 20px; bottom: 20px; z-index: 60;
  display: inline-flex; align-items: center; gap: 6px;
  padding: 6px 11px 6px 10px;
  background: rgba(255, 255, 255, 0.92);
  backdrop-filter: saturate(180%) blur(10px);
  border: 1px solid var(--gray-200);
  border-radius: 999px;
  box-shadow: 0 8px 24px -12px rgba(10, 24, 48, 0.35);
  transition: transform 0.2s var(--ease-out), box-shadow 0.2s var(--ease-out);
}
.selo-aico span { font-size: 0.5625rem; font-weight: 500; letter-spacing: 0.08em; text-transform: uppercase; color: var(--gray-600); }
.selo-aico img { height: 10px; width: auto; display: block; }
.selo-aico:hover { transform: translateY(-2px); box-shadow: 0 12px 28px -12px rgba(10, 24, 48, 0.45); }

.wa-flutuante {
  position: fixed; right: 20px; bottom: 20px; z-index: 60;
  display: inline-flex; align-items: center; gap: 10px;
  padding: 9px 16px 9px 11px;
  background: var(--black); color: var(--white);
  border-radius: 999px;
  font-weight: 600; font-size: 0.8125rem;
  box-shadow: 0 12px 30px -10px rgba(10, 24, 48, 0.55);
  transition: transform 0.2s var(--ease-out), box-shadow 0.2s var(--ease-out);
}
.wa-flutuante svg { width: 18px; height: 18px; fill: #25D366; flex: none; }
.wa-flutuante:hover { transform: translateY(-2px); box-shadow: 0 16px 34px -10px rgba(10, 24, 48, 0.6); }

@media (max-width: 720px) {
  .selo-aico { left: 12px; bottom: 14px; padding: 5px 9px 5px 8px; }
  .selo-aico span { font-size: 0.5rem; }
  .selo-aico img { height: 9px; }
  .wa-flutuante { right: 12px; bottom: 12px; padding: 10px; }
  .wa-flutuante span { display: none; }
  .wa-flutuante svg { width: 21px; height: 21px; }
  .site-footer { padding-bottom: 84px; }
}

.footer-bottom a { color: inherit; text-decoration: underline; text-decoration-color: rgba(10, 24, 48, 0.25); text-underline-offset: 3px; }
.footer-bottom a:hover { color: var(--black); }